Under the agreement, NESCAFÉ will gain a number of commercial rights inside and outside the stadium, in addition to having its logo displayed on the right shoulder of Al-Hilal Women’s team jerseys.

The CEO of Al-Hilal Club Company, Mr. Esteve Calzada, expressed his delight with the partnership of Nestle’s brand Nescafé, which aligns with Al Hilal international expansion ambition of partnering the best global multinationals as well as continuing to partner with the biggest companies in Saudia Arabia. “In NESCAFÉ we are bringing to our sponsors portfolio one of the biggest companies in the world. Furthermore we are continuing to bring to our young fan base high quality and innovative products. I am confident this partnership will be an overwhelming success and will become a reference for others to come in the future”, Calzada added.

For his part, the CEO of Nestlé Saudi Arabia, Mr. Robert El Helo, affirmed that Al-Hilal is one of the most prominent clubs with wide recognition in many countries. He added: “Al-Hilal’s large fan base encouraged Nestlé Saudi Arabia to offer exceptional experiences to its supporters, especially young people, as well as all segments of society, through this sports and social partnership at the same time.”