The launch of Al-Hilal Water comes as part of efforts to strengthen Al-Hilal's brand presence through a national product that carries the Club's name, while benefiting from Sahtain's industrial and operational expertise in the water sector.
The partnership’s signing ceremony and the launch of Al-Hilal Water took place today Thursday evening at Kingdom Arena, where Al-Hilal was represented by the CEO Mr. Esteve Calzada, while Sahtain Water Co. was represented by the CEO, Mr. Ajlan H. Alajlan, in the presence of a number of employees from both parties and media representatives.
At this stage, the partnership aims to develop and launch Al-Hilal Water as a product that reflects Al-Hilal's identity and sporting heritage, while working in the future on an expansion plan to introduce additional products, leveraging Sahtain's expertise of more than three decades in water production, bottling, and distribution, contributing to the delivery of a high-quality product that meets the needs of consumers across different sectors.
Al-Hilal Water will be available in four different sizes: 200ml, 300ml, 600ml, and 1.5L, featuring a design inspired by Al-Hilal's heritage and rich history. The product is designed to meet the needs of individuals, families, events, sports facilities, and business sectors, while adhering to the highest standards of quality in production and distribution.
For his part, Mr. Esteve Calzada, CEO of Al-Hilal Club Company, described the signing of the partnership agreement with Sahtain and the launch of Al-Hilal Water as an important step in the Club's business development journey through leveraging the strength of its brand. He said: “We are delighted today to sign our partnership with Sahtain and launch Al-Hilal Water, which represents a new step in the Club's business development journey and in leveraging the strength of its brand and intellectual property to build sustainable products and platforms.”
He added that they view the project as an extension of Al-Hilal's relationship with its fans by offering a new product that carries the Club's name.
He continued: “We recognize the trust and responsibility associated with Al-Hilal name. Therefore, through the launch of this product, we are committed to ensuring its quality, accessibility, and growth potential in a way that supports the Club's sporting, economic, and social role.”
Meanwhile, CEO of Sahtain Water Co. Mr. Ajlan H Alajlan praised the partnership with Al-Hilal Club and said: “Al-Hilal Water is not merely a new water brand, but a Saudi project that connects sport, industry, health, and society. Sahtain places its expertise of more than three decades at the service of a product that carries a major name, with the aim of delivering consistent quality and an experience worthy of its fans.”
He added: “Our commitment begins from the moment of launch through maintaining product quality, production efficiency, and ease of ordering and delivery. Our ambition is for Al-Hilal Water to grow through the strength of its product, quality, and genuine value.”
Al-Hilal and Sahtain are scheduled to launch Al-Hilal Water starting from today, Thursday, through its official website, in addition to a number of direct sales outlets and e-commerce platforms, with distribution set to expand later to retail markets across the Kingdom.
