The fan zone, whose activities started two hours before the match, saw a large turnout; as it included more than (25) diverse events and activities, including interactive experiences in cooperation with the club's partners, in addition to a variety of food and beverage options and entertainment shows.

The fan experiences extended inside the stadium, through a number of initiatives presented by Al-Hilal's partners; where Riyad Bank gave fans the chance to win eight iPhone devices before the start of the match, while Almosafer app held a draw for three winners, each receiving a credit of (1,000) riyals with Almosafer.

The match was preceded by a celebration of the Saudi national team champions crowned with the Gulf Cup, along with a number of fan events that added a distinctive atmosphere to the stands, amid the presence of blue flags, the fan display "Tifo”, and continuous support from the fans throughout the match.

Holders of VIP tickets also enjoyed exclusive experiences; as the earliest buyers were given the opportunity to watch the team's players warm up from the pitch side, while holders of the Diamond category tickets were able to take souvenir photos with the Gulf Cup.

The official stores at Kingdom Arena achieved their highest sales during the current season, coinciding with the large fan turnout for the club's official products.

The Attendance Rewards Program continues to offer many benefits, including priority for ticket purchase 48 hours before they are released to the public, in addition to exclusive offers, as well as the opportunity to enter a draw to meet the first team players and take photos with them, for fans who attended the five matches held at Al-Hilal's home since the beginning of the season, including Al-Ittihad match.

These initiatives come as part of Al-Hilal's continuous efforts to develop the fan experience at Kingdom Arena, and to enhance the services and events accompanying matches, in cooperation with the club's partners; in a way that contributes to raising levels of interaction and fan attendance during upcoming matches.

The number of season ticket holders recorded an increase of (70%) compared to last season, an indicator that reflects the growing turnout of Al-Hilal fans to attend matches and support the team, and to benefit from the offered advantages.