With a strengthened and evolving role, social media platforms have become a cornerstone in enhancing Al-Hilal’s value and boosting its brand visibility. Statistics from analytics platform Blinkfire show that Al-Hilal achieved:
438 million video views
1.3 billion impressions
38.5 million engagements
1 million new followers
These numbers reflect a powerful digital presence, driven by high-quality content and the strategic use of diverse expertise.
During the period Asia’s Leader was part of the FIFA Club World Cup, Al-Hilal achieved outstanding milestones compared to other global clubs participating in the tournament, securing:
1st in video views on X
3rd in engagements on X
3rd in video views on YouTube
4th in video views on TikTok
9th in total engagements
Unprecedented results that captured the attention of our global fanbase, as well as fans and enthusiasts from around the world. Through engaging and diverse content, Al-Hilal stood toe-to-toe with global giants like Real Madrid, Paris Saint-Germain, and Chelsea, placing its name among the elite.
On the commercial front, Al-Hilal also achieved exceptional numbers, most notably by selling out the KidSuper x Puma home jersey. The club also launched multiple fan engagement events in the USA, including a fan activation event in Miami, and variety of sports and entertainment experiences across our match cities, as well as in Riyadh.
These initiatives reflect Al-Hilal’s commitment to delivering a unique and memorable experience for its fans—who remain the most vital part of the club.
The well-defined social media and commercial strategy allowed Al-Hilal to cement its position as one of the most influential clubs, not just regionally, but globally. With these record-breaking achievements, the motivation only grows stronger, and the challenge more exciting.
