Mr. Esteve Calzada, CEO of Al Hilal Club Company, participated in a panel discussion during the World Football Summit (WFC) held in Riyadh. The session focused on football and its impact on the economy, culture, and society, as well as the integration of football technology, fan engagement, and sustainability in the sport. During the session, Calzada discussed the future vision of Al Hilal Club, the ambitions for the FIFA Club World Cup, and strategies related to the club's fan base to maximize potential opportunities. He also highlighted the passion for football in Saudi Arabia, which has contributed to the remarkable success of the sports project.