According to the agreement, HONOR will receive several commercial rights and benefits. Mr. Bin Nafel described the sponsorship as a significant step for the club, aligning with its ongoing efforts to sign sponsorship agreements with leading companies in their respective fields.

He said: “Modern technologies, such as artificial intelligence, play a vital role in the digital advancement we are witnessing across all sectors. HONOR is one of the leading companies in the field of smart devices powered by artificial intelligence, and through this sponsorship agreement, we look forward to achieving a mutually beneficial impact for both parties”.

Mr. Jerry Liao, Country Manager of HONOR Device KSA, stated that this sponsorship with Al Hilal goes beyond a standard commercial agreement.

He said: “This sponsorship represents a shared vision for innovation, excellence, and community service. Al Hilal’s rich legacy of success and its massive fanbase reflect HONOR’s commitment to delivering exceptional experiences. Together, we aim to inspire the next generation of technology and sports enthusiasts in Saudi Arabia and abroad”.

HONOR is a global leader in smart device systems supported by artificial intelligence. The company strives to revolutionize how human interact with devices by connecting AI technologies to a broad range of users. HONOR’s innovative product portfolio includes AI powered smartphones, computers, tablets, and more. Its mission is to empower every individual to embrace the intelligent world and move confidently toward the future.