The sponsorship agreement will run for three seasons, granting Almajdiah the naming rights of the center, which will be called Almajdiah Sport Hub, in addition to a number of commercial rights inside and outside the stadium.

The signing ceremony took place at Kingdom Arena, in the presence of His Highness Prince Nawaf Bin Saad, Chairman of Al-Hilal Club Company, and Mr. Majid Al-Majid, Vice Chairman of Almajdiah. Representing Al-Hilal in the signing was Mr. Abdulmajid Al-Haqbani, Vice Chairman of the company, alongside Mr. Abdulsalam Al-Majid, Managing Director of Almajdiah, with several board members from both parties attending.

Mr. Abdulmajid Al-Haqbani, Vice Chairman of Al-Hilal Club Company, expressed his delight at signing the official sponsorship agreement with Almajdiah, noting that it reflects the complementary role between the sports sector and other industries. He emphasized that this sponsorship aligns with the board’s goals to develop infrastructure and provide all the necessary conditions to enhance athletic performance in a way that supports the club’s journey to meet the aspirations of its partners and fans.

Al-Haqbani added that the agreement would benefit both parties, leveraging Al-Hilal’s rich sporting legacy and Almajdiah’s leading role in the real estate sector. He explained that the sports industry now requires more effective collaboration with different sectors of society to achieve the desired success for Saudi sports.

From his side, Mr. Abdulsalam Al-Majid, Managing Director of Almajdiah, stated that the sponsorship agreement with Al-Hilal reflects a shared vision for excellence and continues the company’s approach to community investment. He said:

“We view our sponsorship of Al-Hilal as a qualitative step that embodies our belief in the vital role of sports in building people and achieving accomplishments, amid the tremendous development of the Saudi sports sector. We are proud that the name Almajdiah will be linked to this pioneering sports project, which represents a direct investment in an integrated sports ecosystem that matches the nation’s ambitions and aligns with the goals of Vision 2030.”

Mr. Al-Majid further confirmed that the agreement aims to enhance Almajdiah’s position in the rapidly transforming Saudi sports sector, highlighting that sponsoring Al-Hilal’s training center reflects the harmony between Al-Hilal’s historic stature and Almajdiah’s leadership role. He added that it also shows a shared commitment to supporting athletic talent, achieving excellence, and contributing to high-impact community projects.