Al-Hilal Club Company has completed the procedures for signing a partnership agreement with Hamat, one of the Kingdom’s leading companies in developing and operating retail centers, for a period of five sporting seasons; making it an official partner of Al-Hilal Club. The signing ceremony took place this Wednesday evening at Hamat’s headquarters in Riyadh, with representatives from both parties in attendance.
Through this partnership, the two parties will work to implement Al-Hilal’s strategy for expansion in the retail sector, strengthening the presence of its official stores and reaching a wider fan base across various regions of the Kingdom. This will be achieved through launching flagship club stores, introducing innovative products and interactive experiences within Hamat’s centers and destinations, as well as organizing player meet-and-greets, trophy and championship showcases, and a series of distinctive events and experiences that strengthen fans’ connection to the club.
This partnership represents an extension of the existing collaboration between Al-Hilal and Hamat, which has previously resulted in the opening of two temporary club stores at Riyadh Park Mall and The village Mall, in addition to the official store at Panorama Mall. The two parties continue working toward opening Al-Hilal’s new flagship store at Riyadh Park Mall in the coming period, a step that strengthens the club’s commercial presence and brings it closer to its fans across the Kingdom.
Al-Hilal Club Company CEO Esteve Cálzade expressed his happiness at concluding this partnership, describing it as an extension of Al-Hilal’s strategy aimed at expanding the channels of access to its fans through distinctive initiatives that enhance Al-Hilal’s excellence and quality presence across all fronts, wishing that this partnership achieves mutual benefit for both parties.
For his part, Hamat CEO Abdullah Bin Abdulaziz Al-Tamimi stated that exceptional partnership, are built on shared ambitions, and that through the collaboration with Al-Hilal, they will work to create a new generation of experiences that bring fans closer to their favorite club, noting that this partnership strengthens Hamat’s standing as vibrant centers that bring together all members of the community.
