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‏PUMA and AL-HILAL Unveil New 2026/27 Away Kit

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Following the launch of the club’s new Home kit, PUMA and AL-HILAL unveil the new 2026/27 Away kit, introducing the second chapter of the season’s campaign with a design inspired by the journey, unity and shared passion that connect AL-HILAL supporters across generations. ‏Carrying the campaign narrative “Under One Moon”, the new Away kit celebrates the bond between AL-HILAL, the city of Riyadh and the millions of supporters who continue to carry the club’s story forward. With the moon being a symbol of guidance, continuity and hope for the club, the kit design reflects a journey that extends beyond the pitch and brings fans together wherever they are. ‏Presented in a clean white design with subtle moon-inspired detailing, the new Away kit draws inspiration from the moon’s presence above Riyadh and captures the journey of a club that began in those streets of Riyadh while continuing to inspire supporters around the world. Through its refined details and modern silhouette, the jersey celebrates the unity between AL-HILAL, its players and its global fanbase. ‏More than an away jersey, the new kit represents the moments, memories and emotions that follow AL-HILAL wherever the club goes. It celebrates a shared connection built over generations, united by the same passion and inspired by the same light. ‏Jonathan Bannister, Head of Marketing at PUMA Middle East, said: ‏"Every kit represents a new chapter, and with AL-HILAL’s Away jersey, we wanted to capture the journey that connects the club with its supporters wherever they are. Inspired by the symbolism of the moon and the shared passion that unites generations of fans, this design reflects AL-HILAL’s ambition and global spirit while delivering the innovation and performance expected from PUMA". ‏Ms. Vanessa Basora, Chief Marketing and Content Officer at Al-HILAL, said: ‏"The Away kit reflects the connection between AL-HILAL, Riyadh and our supporters around the world. Under the same moon, generations of fans have shared unforgettable moments and continued to carry our story forward. We are proud to introduce this new chapter of our journey and invite our supporters everywhere to be part of the season ahead". ‏The new AL-HILAL 2026/27 Away kit will be available from 23rd July 2026 through AL-HILAL’s official channels, including the official online store at https://store.alhilal.com, where customers in Saudi Arabia can benefit from free delivery until 26 July, fast delivery options including next business day delivery in Riyadh for orders placed before midday, and delivery within two to three days across the rest of the Kingdom. The store also offers free and easy returns within Saudi Arabia. The kit will also be available through Blu Store and official AL-HILAL retail stores, with locations and opening hours available here: https://store.alhilal.com/en/pages/stores, as well as through PUMA’s online store and selected retail locations across Saudi Arabia.

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