The new online store https://store.alhilal.com/en serves as an additional channel alongside the Blu Store app, which continues to serve fans. The store will ship to fans around the world; providing access to the club’s full range of products and official collections, enhancing the shopping experience and offering greater flexibility and convenience for fans across different regions and markets.

It is worth noting that recent months have seen Al-Hilal expand its retail footprint through the opening of several new points of sale, including pop-up stores in Riyadh Park Mall and the city of Jeddah, in addition to preparations for the opening of a new permanent store at Panorama Mall. This builds on the club’s existing retail network, most notably its main store on Prince Turki bin Abdulaziz Al-Awwal Road in Riyadh.

This step coincides with a broader expansion of the club’s official products and collections, with the introduction of new and diverse categories that meet fans’ aspirations and keep pace with the growing Al-Hilal fanbase, both locally and internationally.