The renewal comes as a continuation of a journey of shared success between the two parties since 2023, one that has helped strengthen the brand's presence and support the club's progress, in a step that reflects both parties' aspiration to sustain excellence and lead the way in luxury throughout the years ahead.
The signing ceremony took place this Thursday evening at the headquarters of Wallan Trading Company "Genesis" in Riyadh, in the presence of HRH Prince Nawaf Bin Saad, Chairman of the Board of Al-Hilal Club Company, and Mr. Fahad Bin Saad Al-Wallan, Chairman of the Board of Wallan Holding Company, along with a number of officials from both sides.
The agreement includes the provision of 35 Genesis vehicles for the club's use, delivering a mobility experience that meets the highest standards of luxury, innovation, and advanced technology, in addition to a range of commercial and marketing rights that reinforce the brand's presence within Al-Hilal's partner ecosystem across the club's media platforms and sports facilities.
For his part, HRH Prince Nawaf Bin Saad affirmed that renewing the partnership with Genesis comes as an extension of a fruitful relationship that has achieved numerous successes since its inception, noting that the continuation of this partnership reflects the mutual trust between the two parties and contributes to achieving shared objectives that enhance the club's commercial and investment value in the coming phase.
For his part, Mr. Fahad Bin Saad Al-Wallan, Chairman of the Board of Wallan Holding Company, explained that the partnership with Al-Hilal represents more than a mere sponsorship agreement, saying: "We share with Al-Hilal a history of successes and great ambitions. This is a club that has managed to cement its standing as one of the most prominent sporting entities in the region through its exceptional achievements and vast fan base." He expressed his delight at renewing the partnership through a long-term agreement that reflects mutual trust and a shared vision for the future.
