The Board of Directors of Al-Hilal Club Company, chaired by HH Prince Nawaf Bin Saad, finalized a sponsorship agreement with Al-Hayat Investment Company, owner and operator of the Sporta Sports Solutions brand. The four and a half-season contract extends through the end of the 2029/2030 sports season, designating the brand as the exclusive sponsor of the first-team football squad's gym, now named SPORTA Gym.
The signing ceremony took place today at Almajdiah Sport Hub, in the presence of HH Prince Nawaf Bin Saad, Chairman of Al-Hilal Club Company, alongside Eng. Adel Al-Qadi, Co-Founder and Vice Chairman of Al-Hayat Investment Company. Al-Hilal was represented by its CEO, Mr. Esteve Calzada, while Sporta Sports Solutions was represented by Deputy CEO Eng. Saad Al-Masoud, with several employees from both organizations and media representatives attending.
This sponsorship builds on the ongoing collaboration between both entities, as Sporta Sports Solutions contributed to the setup and outfitting of the gym, recovery facilities, and health club, as well as the construction of the running track at Almajdiah Sport Hub. The company also provided technical and technological consultations to determine the club’s needs, applying top practices and the highest standards to its sports projects.
These include technologies implemented for the first time in Saudi football clubs. Working with specialized Al-Hilal teams, Sporta helped select and customize equipment to fit the first-team's requirements while incorporating the club’s identity into the design and facilities, creating an integrated sports environment tailored to the team.
Under the contract, Sporta Sports Solutions will continue operating the gym and recovery facilities, overseeing equipment readiness, and carrying out preventive and routine maintenance. It will also collaborate with Al-Hilal’s specialized teams to monitor the first-team’s ongoing needs, providing state-of-the-art equipment, modern solutions, and global best practices to ensure facility readiness over the coming seasons.
Al-Hilal Club Company CEO Mr. Esteve Calzada expressed his delight at signing the deal with Sporta Sports Solutions, a company specializing in gym equipment and operations. He highlighted that the sponsorship reflects the expertise, consulting, and specialized gear Sporta provided to upgrade the gym and recovery facilities, establishing a comprehensive, top-standard sports environment that supports the club’s drive for excellence and leadership. He wished both parties success in achieving the partnership's goals.
For his part, Eng. Adel Al-Qadi, Co-Founder and Vice Chairman of Al-Hayat Investment Company, stated that this sponsorship marks an important milestone in SPORTA’s journey, adding: "We are proud to be the exclusive sponsor of the first team’s gym at Al-Hilal Club, which will operate under the name ‘SPORTA Gym.’ What makes this partnership particularly meaningful is that it builds on our involvement from the early stages of the project, including providing consultancy, assessing the team’s requirements, contributing to the design and fit-out, and working directly with global manufacturers to select and customize equipment and solutions tailored to the team’s needs and aligned with the club’s identity."
He pointed out that the partnership reflects SPORTA’s vision of delivering integrated sports performance and recovery solutions that go beyond equipment supply to create advanced performance environments, while ensuring their continued operation, development, and readiness in line with the highest international standards. He concluded by expressing his pride in the trust placed by Al-Hilal Club, looking forward to continued collaboration with the club’s specialized teams to further develop performance and recovery ecosystems and support the readiness of the first team in the seasons ahead.
