The signing ceremony took place on Wednesday evening at the Kingdom Arena. Al-Hilal Club Company was represented by CEO Esteve Calzada, while Reef Group was represented by its CEO, Fahad Al-Majed, in the presence of several members of both parties, as well as media representatives. Under this partnership, the Reef Group logo will appear on the center front of the jerseys of the first team, Al-Hilal women's football teams, and Al-Hilal Academy teams. The group will also receive numerous commercial benefits as part of the agreement. For his part, CEO of Al-Hilal Esteve Calzada described their partnership with Reef as exceptional, which comes as an extension of the club's pioneering steps to develop its revenues by leveraging Al Hilal's leadership and brand strength through partnerships with companies that have achieved unprecedented leaps in their sectors. He stressed that Reef's consecutive successes reinforced their efforts to sign this partnership, expressing his hope that it would achieve its desired goals to the benefit of both parties. Meanwhile, Reef Group CEO Fahad Al-Majed expressed his pride in the partnership with Al-Hilal, saying, "Our partnership with the best club at the regional and continental levels is a privilege and an honor, and represents a significant milestone in Reef's journey, reflecting the convergence of ambition between two national entities that have achieved exceptional successes in their fields." He added that this partnership transcends the concept of traditional sponsorship; which is a step towards building qualitative experiences and innovative initiatives that meet the aspirations of Al-Hilal fans and lovers of perfumes and beauty, thus contributing to consolidating Reef’s position as a leading Saudi brand with a presence on both the regional and international levels.