PUMA and Al-Hilal Club have unveiled the first team's home kit for the 2026/2027 football season, with a design inspired by the club's story, symbols, and identity that has united generations of Al-Hilal players and fans. The new kit is launched under the creative campaign slogan "One Crest, One Glory," celebrating the pride, passion, and heritage embodied by the Al-Hilal crest. The design draws inspiration from the Kingdom's natural landscape, evoking the sand dunes that reflect the strength, movement, and identity that have shaped the club's journey. The kit's design is inspired by the natural flow of sand dunes, featuring the club's traditional blue adorned with gradient patterns that mimic the movement of sand transforming the features of the desert into a modern design that blends the authenticity of place with a contemporary character, reflecting Al-Hilal's connection to the land where its journey began. The kit is more than just a match jersey; it embodies the enduring relationship between Al-Hilal's past and future, bringing together the memories, emotions, and ambitions shared by the club and its fans across generations. The kit also introduces a new version of the Al-Hilal crest with a more refined, higher-quality design, with its finer details developed to be clearer and more precise, reflecting the pride carried by the "One Crest, One Glory" campaign. Jonathan Bannister, PUMA's Head of Marketing for the Middle East, said: "Every kit tells a different story, and with Al-Hilal's new home shirt, we wanted to capture the spirit of the club and the environment it grew from, through a design rooted in authenticity and meaning. Inspired by the movement of the Kingdom's sand dunes, this kit celebrates the pride, ambition, and heritage that define Al-Hilal, while delivering the performance and innovation PUMA is known for." For her part, Al-Hilal's Chief Marketing and Content Officer, Vanessa Basora, said: "The home kit reflects the identity and pride that have always been at the heart of Al-Hilal. Through the 'One Crest, One Glory' campaign, we celebrate the bond that unites our club and our fans, and the symbol that brings us all together. Inspired by our roots and the land where our journey began, this shirt marks the beginning of a new chapter in Al-Hilal's story." The home kit for the 2026/2027 season will be available starting July 18, 2026, through Al-Hilal's official online store (https://store.alhilal.com), Blu Store, and the club's official retail outlets (store locations and hours available at https://store.alhilal.com/en/pages/stores), as well as PUMA's online store and a number of authorized retailers across Saudi Arabia.