The contract signing ceremony took place at an event held this Thursday evening at Kingdom Arena, in the presence of HH Prince Nawaf bin Saad, Chairman of the Board of Directors of Al-Hilal Club Company, and the Chairman of the Board of Directors of PEAK Mr. Mohammed Al-Zamil, where Al-Hilal Club Company’s CEO Mr. ESteve Calzada represented Al-Hilal in the signing, while CEO Mr. Ibrahim Al-Zamil represented PEAK, in the presence of a number of employees of both entities and media representatives.

Under the sponsorship, PEAK will provide integrated operational services in matches hosted by Al-Hilal and events it organizes, including operational services in the first football team's matches hosted by the club; including crowd management and internal mobility, in addition to entertainment areas designated for attending fans and the club's internal events.

For his part, Mr. Esteve Calzada described the step of signing the sponsorship with PEAK as a distinguished step, which comes as an extension of the sponsorships and partnerships they have concluded during the past period with distinguished companies in their fields, and said: "Al-Hilal always seeks to achieve the greatest benefit and provide qualitative and different experiences in all fields, and Peak is considered one of the distinguished companies specialized in events, with the capabilities and potentials it possesses that have proven its efficiency through its successes achieved since its establishment, which is what we seek to enhance through this sponsorship that we signed today, which we look forward to achieving what benefits both parties."

For his part, the CEO of PEAK Mr. Ibrahim Al-Zamil valued the signing of the sponsorship with Al-Hilal Club, and said: "We at PEAK are proud of this strategic sponsorship with Al-Hilal Club, the owner of 91 championships, in appreciation of its prestigious administrative status and its leading institutional system, and we look forward through this sponsorship to harnessing our expertise, capabilities and operational potential to contribute to providing a distinguished experience, in light of the advanced institutional environment and effective governance methodologies that we apply; in line with the professional work methodologies applied by the club, and in harmony with the blessed efforts of our wise government in enhancing the governance of the sports sector in the Kingdom and developing its investment environment."