Under this agreement, the company will receive a range of commercial rights inside and outside the stadium. Additionally, New Murabba logo will appear on the lower chest area of the jerseys of Al-Hilal’s women’s team and youth football teams.

The agreement was signed by Al-Hilal CEO Esteve Calzada and his counterpart Michael Dyke.

Al-Hilal CEO Esteve Calzada expressed his delight with the partnership agreement with New Murabba, emphasizing that it brings together two entities with a rich heritage and a strong legacy, united by a shared vision rooted in leadership, excellence, and ambition. He noted that this sponsorship aligns with the board’s objective of diversifying investments and seizing available opportunities, which is reflected in supporting the women’s and youth teams. He added that the partnership with New Murabba represents an ideal opportunity, given the company’s inspiring history and promising future, making it a true destination for creativity, sports, and entertainment.

For his part, Michael Dyke, CEO of New Murabba, expressed his happiness with the partnership with Al-Hilal Club, which represents excellence and legacy in Saudi football, describing it as a strategic partnership between two ambitious entities. He stated that this collaboration marks an important step toward redefining urban living and supporting the sports ecosystem in the Kingdom, contributing to building a more vibrant society in line with the Saudi Vision 2030 by supporting youth and women’s teams. He added that the company is investing in the future of Saudi sports while laying the foundations for a connected, human-centered city.