Under the agreement, the Cherry logo will appear below the left shoulder on the team’s training, warm-up, and travel kits, in addition to several marketing rights inside and outside the stadium. The partnership also includes providing buses and vehicles for the club’s operational use.
The signing ceremony took place at Kingdom Arena, in the presence of HH Prince Nawaf bin Saad, Chairman of the Board of Directors of Al-Hilal Club Company, and Eng. Riyadh Al-Rumayzan, Chairman of the Board of Cherry. The agreement was signed by Mr. Esteve Calzada, CEO of Al-Hilal Club Company, and Mr. Abdulaziz Al-Suwail, CEO of Cherry, in the presence of several representatives from both parties.
Mr. Esteve Calzada, CEO of Al-Hilal Club Company, expressed his delight at signing this agreement with Cherry Car Rental, noting that the partnership represents a new sector within the club’s strategy to expand its commercial partnerships with one of the leading Saudi companies that has been providing its services for four decades in renting cars, that offers a combination of comfort, safety, and reliability, and providing flexible options for all customer segments through a distinguished digital experience. He added that the partnership slogan, “Cherry is with you, Hilal!”, reflects the integration between the economic and sports sectors in supporting both the economy and athletics in line with Saudi Vision 2030.
From his side, Mr. Abdulaziz Al-Suwail, CEO of Cherry, stated that the partnership with Al-Hilal represents the meeting of leadership on the road with achievement on the field, under the slogan “Cherry is with you, Hilal!”. He emphasized that this collaboration reflects Cherry’s commitment to supporting the sports sector and empowering youth, aligning with Saudi Vision 2030. He further noted that Cherry aims to continue its 40-year legacy by strengthening its presence as a national partner contributing to sports and the national economy, through sustainable leadership, innovation, and advanced digital customer experiences.
