Al-Hilal Club Company today, Thursday, launched the Al-Hilal Membership Program for the 2026/27 season, introducing a refreshed identity, new membership tiers, and enhanced benefits across all categories. The initiative reflects the club’s ongoing commitment to improving the member experience, strengthening fans’ connection with the club, and offering a wider range of benefits tailored to different supporter groups.

As part of the update, the program introduces the new Silver Membership, providing fans with more options to suit their needs, while existing membership tiers have also been enhanced to deliver an improved experience and expand the range of exclusive services and experiences available throughout the season.

The Al-Hilal Membership Program offers a wide selection of exclusive benefits and services designed to provide members with a more rewarding experience. These include priority ticket access, discounts on official merchandise, exclusive events and experiences, along with a variety of additional privileges that vary by membership tier to meet the needs of different fan segments.

The development of the membership program was guided by insights from member experience studies and surveys, as well as direct interviews with a number of members from last season. The club also reviewed industry best practices and comparable membership programs, helping shape a refreshed offering that aligns with members’ expectations and further enhances their experience with Al-Hilal