This initiative is part of the club’s retail transformation strategy, aimed at expanding Al-Hilal’s network of stores and pop-ups in the coming months.

This opening brings fans closer to the club by offering the latest official merchandise collections, exclusive items, and limited-edition products. Whether fans are looking for the perfect jersey, a special gift, or a unique experience, that the fans will live at a must-visit destination for Al-Hilal supporters.

In addition to discovering the latest collections, visitors can immerse themselves in the world of Al-Hilal through a variety of activities, special surprises, promotional activations, and opportunities to receive exclusive gifts during the opening days, to be a unique destination for the fans.

Fans are invited to visit the pop-up store, connect with the club, celebrate their passion, and experience the spirit, pride, and legacy that make Al-Hilal one of the biggest clubs in the Asia.