The launch coincides with Al-Hilal’s founding anniversary on October 16. Former team captains Yousef Al-Thunayan and Sami Al-Jaber participated in the accompanying campaign. The kit launch celebrates Al-Hilal’s 69-year journey of pride, heritage, and glory. It evokes a historic era during which the club won 16 championships and strengthened its presence at both domestic and continental levels. It also highlights the stars who built these achievements and solidified the club's position, foremost among them Al-Thunayan and Al-Jaber, who joined the campaign to recall memories of that period and connect them with the club's current generation of fans.
The jersey returns to Al-Hilal’s classic kits designs from the 1990s while retaining the signature blue and white color scheme. A vertical band of Najdi triangles inspired by traditional Najdi runs down the shirt from the shoulder, symbolizing the club's historical roots and its deep connection to the city of Riyadh.
The design also features an arched panel bearing the name Al-Hilal in Arabic script beneath the club logo reminiscent of the jerseys worn by the team during that era. Additionally, the back of the shirt displays the number 10 across all versions; this choice draws inspiration from PUMA’s KING Collection and pays homage to the number's iconic status in global football history, a symbol of the skill, creativity, and legendary players who have left their mark on the pitch.
The kit embodies the enduring legacy of Al-Hilal across generations by reviving details and memories tied to the club's history and its fanbase. It offers new generations the chance to discover one of the club's most significant historical eras, all while Al-Hilal continues its journey as the most successful club in both Saudi Arabia and Asia, boasting a record 91 titles. Jonathan Bannister, Head of Marketing at PUMA Middle East, said: “Every kit tells a story, and this one takes us back to a period that helped shape what Al-Hilal represents today.
The 1990s were defined by ambition, influence and a winning mentality, and this anniversary kit brings those qualities into the present through a design rooted in the club’s history. At PUMA, we’re proud to combine that heritage with our performance innovation, creating a jersey that honours where the club has come from while being made for the next generation to take the story forward. Ms. Vanessa Basora, Chief Marketing and Content Officer at Al-Hilal, said: The 1990s hold a special place in Al-Hilal’s story. It was a defining era that gave our fans unforgettable moments and helped shape the identity we carry today. As we celebrate 69 years of Al-Hilal, this anniversary gives us a unique opportunity to honour that legacy through a jersey that brings those memories back to life, and blends historical authenticity with future aspirations, offering Al-Hilal fans of all generations the chance to share in this occasion and celebrate their club's journey.
The 69th-anniversary kit will be launched as a limited edition, on Friday, October 16, via Al-Hilal’s new official online store, which offers free delivery within the Kingdom. Shipping options include next-day delivery in Riyadh for orders placed before 12:00 PM, and delivery within two to three days for other regions, alongside a free returns service. The kit is also available through the Blu Store app and official Al-Hilal stores. Locations and operating hours of which can be viewed via the dedicated link , as well as through Puma’s online stores and retail outlets.
