Riyadh, Kingdom of Saudi Arabia – July 10, 2025
Al-Hilal Club and PUMA Middle East are proud to officially launch Al Hilal’s 2025/26 home and away kits — a continuation of a legacy of victories, passion, and Saudi pride. The new kits have been meticulously designed to embody the heritage of the Kingdom of Saudi Arabia and reflect the distinct spirit of Al Hilal — the leader of Asian clubs and the most decorated team in the Kingdom — following the club’s exceptional and unmatched journey at the expanded FIFA Club World Cup, where it advanced to the quarterfinals.
The design of the kits is deeply inspired by the diverse natural terrains of the Kingdom, as well as Al-Hilal’s storied history, pioneering achievements, and iconic status. Every element in the design reflects the club’s deep-rooted legacy and its profound bond with its passionate fanbase, known as the “Blue Power,” brought to life through intricate details and creative touches that symbolize the values of pride and excellence for which Al-Hilal stands.
The home kit draws inspiration from the traditional mud-brick architecture of Najd, connecting the club’s present to its founding roots and original headquarters — a symbol of how Al-Hilal has evolved into a continental powerhouse and a globally recognized name. The away kit, inspired by the moon, represents the club’s ever-evolving journey and innovation, symbolizing its name “Al-Hilal”، and aligning with PUMA’s storytelling-led approach to design.
This launch follows the tremendous success both on and off the pitch during the recent Club World Cup. On the field, the team amazed the world with spectacular football, reaching the quarterfinals after defeating a powerful Manchester City in the round of 16. Off the field, the jerseys specially created for the occasion became one of the top-selling items in Al-Hilal and PUMA stores globally.
“As Asian leaders, we’re proud to grow globally while staying true to our roots. Our partnership with Al-Hilal allows us to tell authentic Saudi stories through design, championing sport and culture on the world stage,” - Juhan Kuhlo, General Manager of PUMA Middle East
"We are very proud to continue working with Puma to create pieces that allow us to share our history and legacy on a global scale. The Club World Cup was a clear example where, beyond the sporting results, we were able to represent our country through jerseys that became an unprecedented success. We hope that this new collection will receive a warm welcome from our amazing fan base," – Esteve Calzada, CEO of Al-Hilal
The new Al-Hilal 25/26 home and away kits will be available at PUMA stores, PUMA.com, Al-Hilal’s official stores, Blu Store, and select authorized retailers across the region.
