Al-Hilal Club Company signed a strategic partnership agreement this Saturday evening with NHC Group, under which the group becomes a main partner of Al-Hilal Club for three seasons. The signing ceremony took place at Forsan Destination in Riyadh, in the presence of His Royal Highness Prince Nawaf bin Saad, Chairman of the Board of Al-Hilal Club, and His Excellency Mohammed bin Saleh Al-Buti, CEO of NHC Group. The club was represented at the signing by CEO Esteve Calzada, alongside Waleed Al-Harkan, Chief Marketing Officer of NHC Group, amid the attendance of a number of representatives from both parties and members of the media.

Under this partnership, the NHC logo will appear on the jerseys of all Al-Hilal football teams and academy squads, alongside a package of commercial and marketing rights both on and off the pitch.

This partnership comes as an extension of NHC Group’s strategy to build distinguished partnerships with leading national entities, further strengthening its presence and reinforcing the position of its integrated urban destinations.

For his part, Al-Hilal Club CEO Esteve Calzada said the partnership with NHC Group represents an important step in the club’s journey toward building a sustainable commercial ecosystem, noting that this partnership brings together two entities united by ambition and leadership, both aiming to achieve an impact that extends far beyond the boundaries of a traditional partnership.

Calzada expressed his happiness at welcoming NHC into Al-Hilal’s family of partners, voicing his confidence that this partnership will contribute to creating shared value for both parties, reflecting the status Al-Hilal has attained as a destination that attracts the largest national brands, in support of the club’s strategy to strengthen commercial growth and continue investment and development across all fronts.

For his part, NHC Group CEO Mohammed bin Saleh Al-Buti affirmed that this partnership represents a strategic step reflecting the group’s direction toward expanding its partnerships with leading sports entities, strengthening the integration between urban development and sport, and contributing to building vibrant cities that enhance quality of life.

Al-Buti added that this partnership strengthens NHC’s presence and highlights its integrated urban destinations, which combine housing, services, and unique experiences, amid the rapid development taking place across Saudi Arabia’s sports sector.