The agreement includes Hayyak Lounge providing hospitality services at Al-Hilal's first football team matches taking place at Kingdom Arena, in addition to the club's official events and occasions. These services will be integrated, enhancing the experience of the club's guests according to the highest quality standards. In return, Hayyak Lounge will receive a number of media and marketing rights. This partnership reflects Al-Hilal's commitment to expanding its partnerships with specialized national companies in key sectors and enhancing the hospitality experience at the club's matches and events. Hayyak Lounge possesses distinguished experience in providing Saudi hospitality to international standards. The Gulf Catering Company, established in 2017, is the operator of Hayyak Lounge brand, which specializes in providing luxury hospitality services. It manages a hospitality of waiting lounges under its brand in a number of airports in the Kingdom, according to an integrated model for operating hospitality facilities.