Al-Hilal has been named among the strongest football club brands globally, securing a prominent position alongside some of the world’s most renowned clubs after achieving a Brand Strength Index (BSI) score of 80.4 out of 100, according to the latest 2026 report issued by global brand valuation consultancy Brand Finance. According to the report, Al-Hilal ranked ahead of several prominent international clubs, including Italy’s Juventus (78.5), Brazil’s Flamengo (76.9), and the United States’ Inter Miami (67.3). Al-Hilal also ranked first at both the continental and regional levels. In a post on X, Brand Finance explained that the strength of football club brands is not determined solely by financial revenues, but is also measured based on factors such as reputation, heritage, fan engagement, and local influence. The organization noted that these results reflect the continued growth of Al-Hilal’s name and Saudi football, as well as their expanding reach and influence on the international sporting stage.